PRIVACY POLICY

BASE Athlete Company LLC – Last updated [10/13/2026]

This Privacy Policy explains how BASE Athlete Company LLC (“Facility,” “we,” or “us”) collects, uses, shares, and protects personal information. It applies to our athletic, gym, and batting facility at 8150 E Germann Rd, Bl 2, suite 113, Mesa AZ 85212; our website, onbaseathlete.com; and our member and provider app and portal (together, the “Services”). It also includes our Text Message Terms (Section 7).

1. Information We Collect

Information you give us: name, contact details (email, phone, address), date of birth, emergency contact, membership and account details, Facility Waiver and consent records, program enrollment details, messages you send us, and, for Service Providers, business, insurance, and credential information.
Health attestations: confirmations that a participant is fit to participate, and any safety-relevant information you choose to share with program staff. We do not ask for medical histories.
Information about Minors: a Minor's name, date of birth, and program details, provided by a Parent, or by a Service Provider on its Authorized Person Roster with the Parent's authorization.
Information from Service Providers: Service Providers enter their clients' and team members' names, roles, contact details, emergency contacts, and Parent contact details for Minors on our Authorized Person Roster.
Payment information: payments are processed by our third-party payment processor. We receive limited details, such as the card type, the last four digits, and the payment status. We do not store full card numbers.
Facility and check-in records: check-in and access logs, reservations, and incident reports.
Security recordings: video from security cameras in public and training areas. Our cameras are not placed in restrooms or changing areas and do not intentionally record audio.
Photos and video: promotional photos and video, as described in Appendix A of the Facility Waiver (including its opt-out and safety-request rights).
Training and performance data: information generated through our Services, such as session results and performance metrics, including data used for our AI-based performance insights.
Device and usage information: IP address, device and browser type, pages and features used, and similar information, collected through cookies, similar technologies, and analytics tools such as Full Swing KIT and ADT security services.

2. How We Use Information

To provide and manage memberships, Facility Programs, reservations, and Service Provider access.
To control access, verify Facility Waivers and rosters, and keep the Facility safe and secure, including investigating and responding to incidents.
To process payments, billing, and refunds.
To communicate with you about your account, schedule changes, safety, and operational matters, and to send legally required notices.
To provide AI-based performance insights you or your Service Provider choose to use (see Section 4).
To send marketing about our own programs, memberships, events, and services, subject to your choices (see Section 6).
To improve our Services, meet insurance and legal obligations, enforce our agreements, and protect our rights and the safety of others.

3. How We Share Information

Service providers who help us operate: including our software provider, payment processor, hosting, email and text-messaging providers, and IT and security vendors. They may use the information only to provide services to us.
Your Service Provider (trainer or coach): we share scheduling, attendance, roster, and related information with a Service Provider you train with, as needed to support your sessions.
Insurers, advisors, and legal matters: our insurers, auditors, and lawyers; and courts, law enforcement, or government agencies when required by law or needed to protect safety, property, or rights.
Business transfers: in connection with a sale, merger, financing, or transfer of all or part of our business.
With your consent, or at your direction.
De-identified and aggregated information: we and our software provider may create information that has been de-identified or aggregated so that it does not reasonably identify any person, and may use and disclose it for any lawful purpose, including commercial purposes such as benchmarking, analytics, and research. We take reasonable measures to prevent re-identification, will not attempt to re-identify it, and require recipients not to do so.
We do not currently sell personal information or share it for cross-context behavioral advertising. If that changes, we will update this Privacy Policy and obtain any consent required by law before selling or sharing personal information, including information collected before the change.
Information we will not sell: personal information of Minors, text-message opt-in information, payment card information, and health attestations.

4. AI-Based Performance Insights

Certain optional features, such as the Premium Page, use automated tools, including artificial intelligence, to analyze training and performance data and generate insights.
These insights are for training purposes only. They are not medical advice, and they are not used to make decisions about eligibility, pricing, or access.
If you do not want your data used for these features, do not enroll in them, or contact us to stop using them.

5. Children and Minors

The Facility serves youth athletes. Information about Minors is provided by Parents, or by Service Providers with Parent authorization.
Our website, app, and portal are intended for use by adults. Accounts for Minors are held and managed by a Parent. We do not knowingly collect personal information online directly from children under 13 without verifiable parental consent. If we learn we have done so, we will delete it.
We do not purposely send marketing emails or text messages to Minors.
Parents may review, correct, or request deletion of their Minor's information by contacting us (see Section 11).

6. Marketing Choices

Email: we may send marketing emails to members, participants, and individuals listed on a Service Provider's roster. You can unsubscribe at any time using the link in any marketing email, or by contacting us.
Text messages: we send marketing texts only to people who have opted in (see Section 7).
Unsubscribing from marketing does not stop account, billing, safety, or other operational messages.

7. Text Message Terms

By opting in (for example, through Appendix B of the Facility Waiver), you agree to receive recurring marketing text messages from ONBASE Athlete at the mobile number you provide. Messages may be sent using automated technology.
Consent is not a condition of entering the Facility or buying any goods or services.
Message frequency varies. Message and data rates may apply.
Reply STOP to opt out at any time, or HELP for help. You may also contact us at info@onbaseathlete.com.
Mobile carriers are not liable for delayed or undelivered messages.
We do not sell or share mobile numbers or text-message opt-in data with third parties for their own marketing.

8. Cookies and Similar Technologies

Our website and app use cookies and similar technologies to operate core features, remember preferences, and understand usage and to measure the effectiveness of our marketing.
You can control cookies through your browser settings. Blocking some cookies may affect how the Services work.
Our website does not currently respond to browser “Do Not Track” signals.

9. Retention

We keep personal information for as long as needed for the purposes described in this Privacy Policy, including maintaining membership, waiver, consent, safety, and billing records, and as required by law or our insurers.
Security recordings are kept for 30 days unless needed for an incident, claim, or legal matter.

10. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. These include access controls, and encryption where appropriate. No system is completely secure.
If a data breach affects your personal information, we will notify you as required by applicable law.

11. Your Choices and Requests

You may request access to, correction of, or deletion of your personal information by contacting us. We may need to verify your identity, and we may keep information we are required or permitted to keep, such as waiver, safety, billing, and legal records.
You may update your contact details and communication preferences in your account or by contacting us.
Depending on where you live, you may have additional rights under applicable law. We will honor those rights as the law requires.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new “Last updated” date, and, where required, provide additional notice.

13. Contact Us

BASE Athlete Company LLC,4539 N 22nd St, Phoenix, AZ 85016 info@onbaseathlete.com.